Hazel de Mesa

Skills

  • Creative Energetic Organized Entrepreneur for 18 years
  • Digital Marketing Strategies and Campaigns
  • Copywriting and Communications
  • Creative Team Leadership
  • Creative Media for Web and Print
  • Public and Media Relations

Professional Experience

NaturalHealthSupply.com, Camden, Maine
Co-Owner and Managing Director, January 2001 to present
E-commerce website for health devices and nutritional supplements

Responsibilities:

  • Customer Service and Acquisition
  • Digital Marketing: educational media, websites, and social media engagement
  • Operations and Finance

Accomplishments:

  • 18 years in business, several millions of dollars in sales, 100 products
  • created media in the form of videos, photos, audio recordings, and written articles to facilitate community education and engagement
  • maintained excellent relationships with suppliers, outsourced service providers, and thousands of return customers all over the world through remote communication

Camp Tapawingo, Sweden, Maine
Photographer, Photoblogger, and Music Director, Summers 2014 to 2018
Overnight Summer Camp for Girls ages 8 to 15

Responsibilities:

  • Photography of Staff and Campers during camp activities
  • Maintain photoblog for parents containing a minimum of 500 curated photos a week
  • Piano and ukulele accompanist for events and theatre performances
  • Singing and songwriting teacher
  • Organize logistics of an annual carnival for 300 people

Accomplishments:

  • created a culture of self-esteem building by focusing more on storytelling narrative action photography and less on “looking pretty and posing for the camera”
  • created the Photography/Photoblogger job description and operations manual for Camp Tapawingo
  • balanced the needs of campers, camp administration, and the ultimate client, campers’ parents
  • created a curriculum for teaching Photography to campers
  • taught singing and accompanied campers on piano for a 2-hour fully-staged Broadway musical performed for parents and a 1-hour musical revue performed for peers
  • taught and led college age counselors in singing to campers twice weekly; accompanied them on piano and on ukulele
  • coordinated with companies providing carnival rides, games, and food items; obtained food, toys, and prizes from various retailers

Pleasant Care Corporation, California and Nevada
Assistant Nursing Home Administrator, 1998 to 2001
Skilled Nursing Homes and Convalescent Hospitals

Responsibilities:

  • Management of day to day operations, marketing, and human resources

Accomplishments:

  • created and published company monthly print newsletter with a circulation that covers 20 nursing facilities
  • created and published company website, PleasantCare.com

Staten Island Children’s Museum, Staten Island, New York
Theatre Director and Instructor, 1996 to 1998
Portia’s Playhouse After School Theatre Program

Responsibilities:

  • Management of the physical theatre space, stage and lighting equipment, props and costumes
  • After School Theatre Program Curriculum
  • Professional performances for children
  • Performances by Children

Accomplishments:

  • created and led an after school theatre program curriculum for children ages 8 to 14
  • wrote and directed original children’s theatre performances every three months

Technology

Creative media: Adobe Creative Cloud, iLife, Final Cut Pro, Audacity Audio
E-commerce: Amazon, Ebay, Etsy, Web Shopping Carts
Self-publishing: Amazon Kindle, CreateSpace, Audible
Social: Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, Vimeo
Web design: WordPress, HTML, CSS, Shopping Cart Markup
Web and app development: PHP, Xcode, Cocoapods, SDK Integration
Web management: Google Analytics, SEO, Web Server Administration

Education

Ateneo de Manila University, Philippines 1989-1993
Bachelor of Arts, Communication Arts

American Musical and Dramatic Academy, New York City 1994 to 1995
Certificate Degree in Musical Theatre

Languages

Fluent in English and Tagalog
Music is my third language.